Elaine Owen

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Elaine is the multi award winning Managing Director of Designated - An internet marketing and digital skills training company based on Wirral, Merseyside. Elaine is a Masters level qualified business mentor, digital coach and consultant (ILM 7 Dip + FRSA).

She enjoys helping to make a difference in her local and business communities.  Elaine was runner up Merseyside Woman of the Year in 2004 and this award led her to invest in ‘putting back’ into the event when the Women In Business team took it over.

Originally from the Wirral, Elaine’s career moved to Leeds to set up a training company and to work for the then named Coopers & Lybrand. She returned to the Wirral to marry and has remained on the Wirral since.


Responsibility for Marketing, Communications, Digital Content, Press Relations, Photography, Videography, Social Media Management, Tech, AV.

Positive activity, exciting announcements, sponsors messages, adverts, targeted communications and all #MWOTY media digital marketing is managed by Elaine and her team at Designated

Digital Engagement Director for all #MWOTY campaign management. Digital Content Director for Women In Business, Elaine is a great networker both online and in person and she typically works with social enterprises, women in business and private sector organisations assisting them with Internet Marketing Strategy, Website Design & Development, Systems Development and Digital Skills to support business growth and change management.

Our Team

Pauline Daniels

Website Design, Web Hosting, Video Editing and Technical Support
Tom Buchanan, Designated
Roy Casella, Designated
Sheldon Davies, Designated

Social Media Management for Sponsors & #MWOTY
Hanna Bellamy Designated

Internet Marketing, Copy, Content Management and Social Media Strategy
Elaine Owen, Designated

Graphic Design
Dafydd Williams, Daffyd Williams

Audio & Visual
Martin Davies, ACE AV

Professional Photography
Neil Lloyd 

Professional Video Production
Gellis Film